The Secrets of Online Chat: Creating Two-Way Communication

In an age where brands are becoming more and more interactive, marketing is all about communication—that is, brands must create an engaging experience with consumers that affords them the ability to provide feedback and personally identify with the brand. Recently, marketers are discovering the power of LiveChats and other real-time internet communication platforms to create stronger relationships with current and potential customers to ultimately make them feel valued and aid in the decision-making process.
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Gain a Competitive Advantage with Search Engine Marketing

For top marketing professionals, search engine marketing is a critical component to creating and developing efficient branding strategies and generating offline and online conversions. And while SEM initiatives have been known to deliver positive results in all of these areas, companies can be doing more to maximize the profitability and success of these campaigns. Through an effective balancing of resources and the establishment of a repeatable process, companies will see a short-term improvement in conversions, and will also build an extendable search strategy that can be used to drive future growth.
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Marketing During the Holiday Season

This coming holiday season, retail stores are bracing for drastic reductions in consumer spending. Current economic conditions have led to a decrease in consumer confidence, causing individuals to be more cautious with their extra income as the holidays quickly approach. To compensate for the anticipated decline of sales, retailers must devise creative and unique ways of selling merchandise both online and offline to make it through the end of 2008.
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Drive Revenue Through Affiliate Marketing

Affiliate Marketing is a proven interactive pay-for-performance marketing strategy designed to drive revenue via strategic partnerships with Affiliates (ie. websites aligned with a specific audience).  As a Brand, the primary objective is to leverage an Affiliate's audience to drive relevant traffic to their website for the purpose of sales and/or lead conversion.  Affiliates are compensated when a consumer completes a conversion based upon a pre-determined action(s) set by the Brand/Seller. 
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Increasing Conversions for Online Business

The process of encouraging consumers to complete an online checkout continues to grow more and more difficult for online retailers and/or service providers. It is one thing to drive traffic to a website and quite another entirely to lead consumers to make purchases with a few, simple clicks. It is imperative that online retailers design their sites in ways that will increase conversion rates.
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Generating Word of Mouth

Following the internet revolution in the 1990's, advertising and marketing professionals recognized the need to engage consumers' help with the branding of their products and services to consumers—a reality that has led to the dramatic increase in word of mouth marketing (WOMM) campaigns. With the increasing popularity of online social networks, declining consumer confidence and riskiness, and the general distrust of marketing messages, a brand’s image is ultimately becoming defined by consumers’ perceptions of that brand, as opposed to carefully crafted branding campaigns. These perceptions circulate fluently throughout certain populations bolstered by the power of WOMM, which centers upon an individual’s personal recommendations of brands, products, and/or services. 
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How to Increase Your Open Rate

One of the greatest strengths of marketing with email is the ability to track and measure the success of each publication. Perhaps the most fundamental method for measuring the success of an email campaign is to monitor the open rate. The open rate is a reflection of the number of people who actually opened your email and looked at it. The higher the open rate, the more people who opened your email and in theory, have received your communication. If your message was compelling enough for your recipient to take the action you are requesting, you will have achieved your email marketing goal.
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Marketing in a Recession

How many times have you heard in the last few months that we're either entering or already in a recession? Whether we are or not is no longer relevant, all the negative talk has already had its effect on consumer and business confidence and will continue to do so for the foreseeable future.
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Is Social Networking a new Global (Marketing) Superpower?

If all Social Networkers joined together to form a country, it would be the 3rd biggest nation in the World. Some people are quick to dismiss social networking as a fad. But if you look at the numbers, it's tough to do that.
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The Dos and Don’ts of E-marketing to Moms

The buying power of mothers tops $2.1 trillion a year, and they control 85% of household income. Is it any wonder moms are among the most coveted consumers in the U.S. market?
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What Makes an Effective Online PR Campaign?

Over the past several years we have witnessed a substantial shift in the business landscape from traditional marketing to businesses placing more and more resources into online strategies. With more of the public using the internet everyday it is important for businesses to take Public Relations just as seriously online as they do offline.
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Financial Institutions are Exploring Online Social Networking as a Way to Attract and Retain New Customers

With hundreds of millions of world citizens spending time online using social network sites and internet communities to communicate, network, gather information and shop, banks are taking notice and developing ways to attract younger customers.
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